Asher Zvi Hirsch Ginsberg, known by his pen-name, Ahad Ha’am, is an essayist and prominent early-Zionist thinker. Opposing political Zionism, and particularly disliking Theodor Herzl, he advocates for a Jewish cultural renaissance and not a political one. Ahad Ha’am’s writings display a concern for how Arabs in Palestine will view Zionism. He is considered to be the founder of cultural Zionism. He likewise establishes Bnei Moshe (Sons of Moses), a group that turns many early Zionist immigrants, Hovevei Zion (Lovers of Zion), into a movement emphasizing the use of the Hebrew language and Hebrew culture.