Einstein has been called the most important man in Israeli music. Combining folk and rock, Einstein’s music has been celebrated since his first album in 1960 and still influences pop. He introduced rock to Israel, produced Israel’s first music video and created the state’s first album on CD. He released almost 50 albums. His popular songs include “Cry for You,” “Me and You,” and “Fly, Baby Bird.” Also an actor, comedian and writer, he reflected and shaped Israeli society. Music editor Yoav Kutner said that Einstein was “more than the greatest Israeli singer ever. Einstein is the real Eretz Yisrael.”