Often called the most important man in Israeli music, Einstein’s music has been celebrated for more than fifty years. He is a musical pioneer who introduced rock music in Israel in the 1960s, produced the first Israeli music video, and created the first Israeli CD album. His music continues to influence many aspects of Israeli popular music. Music editor Yoav Kutner said that Einstein was, “more than the greatest Israeli singer ever. Einstein is the real Eretz Yisrael.”